The client

Pioneer and leader of online banking with more than 920 000 customers, ING Direct leads the way with innovative digital platforms.

ING Direct is committed to innovating the way we all interact with mobile banking.

The Project

MyStudioFactory has been guiding ING Direct's strategy step by step since 2010 — reaffirming its status as an online banking leader by offering the best web and mobile services in the industry.

The role of MyStudioFactory


MyStudioFactory has been in charge of developing the iPhone and iPad applications since its launch. MyStudioFactory contributes to the design of the user experience on all ING Direct platforms (web and mobile).


All of ING Direct’s common services are now available through the application. Used on a regular basis by a large number of ING Direct’s customers, ING Direct’s mobile services contribute to the acquisition and retention of banking customers.


ING Direct’s application allows customers to access their personal secure area, and manage their money with the best possible experience.