The client

L'Oréal Paris is the most prestigious beauty brand in the world. The brand covers most types of beauty products such as Make Up, Skin Care, Hair Colouring or Hair Styling.

Digital services on mobile and web are more and more important in the acquisition of new customers and their retention. They add value to services such consulting, assistance or virtualised rendering.

The project

MyStudioFactory has designed and developed digital services for L'Oréal Paris, on mobile and the web since 2010. These services reinforce L'Oréal consumers' relationship with the brand.


MyStudioFactory works closely with L'Oréal Paris' Digital Direction, while defining the strategic vision of the brand in the mobile and digital spaces.

MyStudioFactory provides all UX aspects and a large part of technological developments.

MyStudioFactory also liaises with the various development teams in different countries to implement services at a local level.


L'Oréal Paris is one of the world's most recognisable brands, and the leader in digital innovation.

The brand has built strong digital assets over the past few years, strengthening their authority as a brand in the beauty sector.

The digital services that have been developed have become brands themselves, and have added value to the services provided to clients and customers around the world.


MyStudioFactory built digital services with a high added value, and strengthened the authority of the brand in the beauty industry.